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Click: What Millions of People Are Doing Online and Why it Matters
$20.00
Released September, 2008
The Pros:Can get through it quickly, a fast read. Interesting for people who know nothing about what browsing information is available to the public. Several of the examples are interesting and make fun points of conversation.
The Cons:Anecdotal style is distracting from the core message of the book. Author spends a lot of time referencing resources that only his firm has access to. Feels a bit like an ad or infomercial for consulting business.
Tancer, who leads global research at Hitwise, an online market research company, guides the reader through the search patterns among 10 million Internet users, challenging myths and making new discoveries about the psychology of consumers, illustrating that clicks speak louder than words and can reveal unspoken truths about individual drives that are not expressed via other forms of media.
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User Reviews (1)
Pros & Cons
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1
can get through it quickly, a fast read
-
1
interesting for people who know nothing about what browsing information is available to the public
-
1
several of the examples are interesting and make fun points of conversation
-
1
anecdotal style is distracting from the core message of the book
-
1
author spends a lot of time referencing resources that only his firm has access to
-
1
feels a bit like an ad or infomercial for consulting business
-
1
few insights are revealed just by reading the book, often states the obvious
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